Turning the invisible into actionable insight
Our AI-powered MRI platform is a new way of seeing, providing non-destructive insights that unlock new levels of transparency.
Introducing The Genus
Introducing breakthrough technology that combines advanced magnetic resonance imaging (MRI) with intelligent analysis to make invisible insights visible. From revealing internal defects in fruit to identifying the sex of a chicken embryo inside the egg, the Genus product family allows businesses to make accurate and sustainable decisions across the entire food value chain and beyond.
The powerful combination of MRI and AI
MRI sees inside. AI understands what it sees. Together, our AI-powered MRI platform translates complex biology into simple, actionable intelligence - non-invasively and at industrial scale. This combination unlocks a new level of transparency in decision-making for a healthier, more sustainable world.
MRI gives us a detailed, non-invasive look inside biological structures. Using a magnetic field and radiofrequency pulses (not radiation), it offers a safe, contactless way to examine biological structures.
Traditionally, this high-resolution technology was used in clinical environments or academic research. Orbem has pioneered its industrial application, adapting MRI for high-throughput analysis.
This lets us see inside everything from eggs to avocados in real-time, on an industrial scale, all without damaging the product. It’s the engine that lets us see the world from the inside out.
.avif)
An MRI scan creates an incredibly rich, complex picture. This is where AI comes in. Our AI models act as the “brain” of the operation, trained on what is becoming the world's largest biological dataset.
We use deep learning (DL), a specialized field of AI, to train deep neural networks. These networks learn to interpret complex data just like a human expert would, but at an incredible speed.
They recognize subtle patterns (like the health of a seed or the sex of an embryo) that are invisible to the human eye. Each complex scan turns into a single, actionable insight, enabling problem-solving and smart decisions at scale.
The inside-out intelligence pillars
Fast
MRI is slow. Our AI-powered MRI looks inside biological objects in less than one second.
Accessible
MRI is expensive. We offer scans at a mere fraction of established prices.
Simple
MRI is complicated. Our AI-powered MRI delivers specific biomarkers that drive business value.
The Genus product family
MRI sees inside. AI understands what it sees. Together, our AI and MRI translate complex biology into simple, actionable intelligence - non-invasively and at an industrial scale. This combination unlocks a new level of transparency in decision-making for a healthier, more sustainable world.
.svg)
The automation from hardware to AI
Real industrial insight requires complete automation—not just clever AI software, but hardware that works seamlessly within your existing lines. Our solutions are engineered for high-tempo, non-destructive integration, eliminating the manual labor once required to get inside-out intelligence. This means maximum operational efficiency and actionable data delivered at true industrial scale.
.avif)
.avif)
Let’s create insight together
Connect with our team to explore how AI-powered MRI can transform your production from the inside out.