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The Story of Orbem’s Revolutionary Fertilization Status Detector
Poultry
Poultry
26.05.2025

The Story of Orbem’s Revolutionary Fertilization Status Detector

How a small idea blossomed into a groundbreaking AI technology with the potential to save 10 billion eggs each year.

This Is the Impact of In-Ovo Sexing with the Genus Focus
Poultry
Poultry
15.05.2025

This Is the Impact of In-Ovo Sexing with the Genus Focus

100 million eggs have been scanned with the contactless AI-powered technology.

Urgent Call to Action in U.S. Fight Against Bird Flu: Vaccinate, Monitor, and Increase Data Visibility
Poultry
Poultry
02.04.2025

Urgent Call to Action in U.S. Fight Against Bird Flu: Vaccinate, Monitor, and Increase Data Visibility

Industry experts and researchers stress need for long-term strategy to prevent future bird flu outbreaks

How the Genus Focus Became a Key Driver in Ending Chick Culling in the Netherlands
Poultry
Poultry
21.03.2025

How the Genus Focus Became a Key Driver in Ending Chick Culling in the Netherlands

Dutch poultry industry embraces innovation for more ethical egg production

Wimex Group installs Genus Scale to detect egg fertilization status before incubation
Poultry
Poultry
23.01.2025

Wimex Group installs Genus Scale to detect egg fertilization status before incubation

Orbem and Vencomatic unlock the full potential of egg classification, empowering hatcheries to achieve unprecedented levels of efficiency.

New Sector-Wide Initiative Introduces Genus Focus for In-Ovo Sexing in Switzerland to End Chick Culling
Press Releases
Poultry
Press Releases
Poultry
30.10.2024

New Sector-Wide Initiative Introduces Genus Focus for In-Ovo Sexing in Switzerland to End Chick Culling

Swiss hatcheries adopt Genus Focus for in-ovo sexing to avoid killing millions of male chicks.

What Winning the Bavarian Innovation Award Means to Us
Company
News
Company
News
15.10.2024

What Winning the Bavarian Innovation Award Means to Us

Celebrating innovation and impact in the poultry industry.

How the Genus Focus adds Value to Hatcheries with full Automation
Poultry
Poultry
13.09.2024

How the Genus Focus adds Value to Hatcheries with full Automation

Discover Pluriton’s efficiency improvements after our installation.

Genus Focus: Contacless In-Ovo Sexing Arrives in Norway
Press Releases
Poultry
Press Releases
Poultry
04.07.2024

Genus Focus: Contacless In-Ovo Sexing Arrives in Norway

Sirevåg Hatchery will be able to offer a non-invasive solution by the beginning of 2025.

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