A mature, field-proven technology
The Genus Focus plays a central role in the industry's transition away from male chick culling.
Download the complete white paper to take a deeper look at live production results across various hatcheries.
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Download our latest White Paper to discover how AI-powered MRI for in-ovo sexing performs in live production.
With an effective throughput of 3,100 eggs per hour per module.
With more than 1 in 5 hatches falling below 0.5%.
With standard in-ovo mortality rates strictly maintained between 3–8%.
The Genus Focus – developed by Orbem in partnership with the Vencomatic Group – offers the only in-ovo sexing solution that meets all industrial benchmarks:
Non-invasive AI-powered MRI allows us to see what's inside the egg without opening or disturbing the egg shell, thus maintaining sterility and preventing contamination.
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The Genus Focus identifies the embryo's sex before pain perception develops, allowing commercial hatcheries to comfortably comply with animal welfare standards and national regulations.
The Genus Focus performs reliably across all commercial breeds and pigmentations.
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Engineered for high-volume hatcheries, a seamless trolley-to-trolley automated workflow enables sexing at industrial speeds.

Across 11 customers, six countries, and two continents, with over 200 million eggs scanned and performance validated across more than 51 breeds.
France
Germany
Netherlands
Norway
Switzerland
USA