# orbem.ai

> Orbem | AI-Powered MRI for Food & Health Sustainability — Transform biological imaging with AI-powered MRI technology. Non-invasive solutions for poultry, fruits, nuts, and health. Building a sustainable future.

## Index

- [Home](https://www.orbem.ai/): AI-powered MRI that makes the invisible visible across food and biology — from eggs to avocados to the human body.
- [Technology](https://www.orbem.ai/technology): Learn more about the Genus product family and how Orbem combines industrial-scale MRI with deep learning AI to deliver non-invasive, actionable biological insights.
- [About Us](https://www.orbem.ai/about): Get to know our team, mission, milestones, and the story behind Orbem — founded in Munich in 2019, now operating globally with over 200 team members.
- [Newsroom](https://www.orbem.ai/newsroom): Read the latest news, press releases, and industry insights from Orbem.
- [Careers](https://www.orbem.ai/careers): View open positions and join a world-class team building breakthrough technology for a more sustainable world.
- [Contact](https://www.orbem.ai/contact): Connect with the Orbem team to explore how AI-powered MRI can transform your production.

## Orbem Solutions

- [Poultry](https://www.orbem.ai/poultry): Inside-out intelligence for the poultry industry. The Genus product family uses AI-powered MRI to scan and classify eggs non-invasively — fast, accurate, and safe for all breeds.
- [In-Ovo Sexing](https://www.orbem.ai/poultry-in-ovo-sexing): The Genus Focus — non-invasive, fully automated technology that identifies the sex of a hatching egg before hatching with precision, helping end male chick culling for a more ethical and efficient future in poultry farming.
- [Fertilization Status Detection](https://www.orbem.ai/poultry-fertilization-status-detection): The Genus Scale — the world's only solution for in-ovo fertilization status detection. Boosts hatch rates and frees up to 20% more incubation capacity by detecting unfertilized eggs before incubation.
- [Fruits](https://www.orbem.ai/fruits): The Genus Echo — AI-powered MRI for fruit classification and grading. Detects internal defects (hollow heart, browning, rot, soft nose, jelly seed, and more) non-destructively in watermelons, avocados, mangoes, and other produce before packing.
- [Nuts](https://www.orbem.ai/nuts): Non-destructive detection of deformation, discoloration, dehydration, and other internal defects in nuts — ensuring quality without damaging the product.
- [Health](https://www.orbem.ai/health): Extending Orbem's inside-out intelligence to human health, providing access to previously unattainable health insights at an industrial scale.
- [Future Solutions](https://www.orbem.ai/future-solutions): Orbem's expanding vision for AI-powered MRI across new biological domains and industries.

## Orbem Technology

- [Technology Overview](https://www.orbem.ai/technology): Orbem's AI-powered MRI platform — the powerful combination of industrial-scale MRI and deep learning AI that turns complex biology into simple, actionable intelligence non-invasively and at speed.
- [The Genus Focus](https://www.orbem.ai/poultry-in-ovo-sexing): Advanced technology for in-ovo sexing, providing accurate, early-stage sex determination in eggs.
- [The Genus Scale](https://www.orbem.ai/poultry-fertilization-status-detection): The world's only solution for in-ovo fertilization status detection, repurposing billions of wasted unfertilized eggs back into food production.
- [The Genus Echo](https://www.orbem.ai/fruits): Innovative system for fruit classification and grading based on internal quality deep beneath the outer skin.

## Company

- [About Orbem](https://www.orbem.ai/about): Founded in 2019 in Munich, Germany. Over 200 team members. Offices in Munich and Houston. Backed by Innovation Industries, Supernova Invest, 83North, General Catalyst, and others. €55.5M Series B raised in January 2026.
- [Newsroom](https://www.orbem.ai/newsroom): Latest news, announcements, and press updates from Orbem across poultry, fruits, health, and company milestones.
- [Careers](https://www.orbem.ai/careers): Open positions across Engineering, AI & Data Science, Field Operations, Business Development, Marketing, and more.
- [Privacy Policy](https://www.orbem.ai/privacy-policy): Orbem's data privacy policy.
- [Legal Notice](https://www.orbem.ai/legal-notice): Legal information for Orbem GmbH.
- [Responsible Disclosure Policy](https://www.orbem.ai/responsible-disclosure-policy): Orbem's responsible disclosure policy for security researchers.

## Newsroom

- [Miguel Ángel Jiménez explains why JimboFresh partners with Orbem for fruit quality control](https://www.orbem.ai/newsroom/interview-with-miguel-angel-of-jimbofresh-orbems-first-customer-in-fresh-produce): Interview with JimboFresh on why they chose Orbem's AI-powered MRI for watermelon inspection. | June 12, 2026 | External interview (ValenciaFruits)

- [JimboFresh Becomes the First Watermelon Producer to Inspect Fruit from Skin to Core](https://www.orbem.ai/newsroom/jimbofresh-becomes-first-watermelon-producer-to-inspect-fruit-from-skin-to-core): Orbem's AI-powered MRI detects internal fruit defects and helps reduce food waste starting in the 2026 season. | May 12, 2026 | Orbem press release

- [From Competitive Pressure to 2 Million Females a Year with the Genus Focus for In-Ovo Sexing](https://www.orbem.ai/newsroom/from-competitive-pressure-to-2-million-females-a-year-with-genus-focus): Interview with Sirevåg Rugeri on scaling in-ovo sexing with Genus Focus. | April 28, 2026 | Barbara Jilek, Senior Press & Content Marketing Manager

- [Don't wait for a seat at the table. Help build it instead.](https://www.orbem.ai/newsroom/career-progression-at-orbem): Three Orbem team members talk about their career evolution at Orbem. | April 17, 2026 | Gemma Fernandez, Employer Branding Associate

- [7 Technologies Redefining the US Hatchery in 2026](https://www.orbem.ai/newsroom/7-technologies-redefining-the-us-hatchery-in-2026): How US hatcheries are using innovative technology to optimize their operations. | March 24, 2026 | Barbara Jilek, Senior Press & Content Marketing Manager

- [The Capacity Burner](https://www.orbem.ai/newsroom/the-capacity-burner): Why detecting clear (unfertilized) eggs is the next frontier in poultry efficiency. | February 24, 2026 | Barbara Jilek, Senior Press & Content Marketing Manager

- [Comparing Available Technologies in Fruit Quality Control](https://www.orbem.ai/newsroom/comparing-existing-technologies-in-fruit-quality-control): From surface checks to 3D transparency — choose the right technology to eliminate waste and protect your margins. | February 16, 2026 | Ben Danzer, Junior MRI Scientist

- [Orbem Secures €55.5 Million Series B](https://www.orbem.ai/newsroom/orbem-secures-eu55-5-million-series-b): Funding to scale AI-powered MRI technology for global food production and beyond. | January 20, 2026 | Orbem press release

- [Behind the Scenes of AI-Powered MRI](https://www.orbem.ai/newsroom/behind-the-scenes-of-ai-powered-mri): A deep dive into how MRI and AI power informed decisions and the future of in-ovo sexing. | December 22, 2025 | Ksenia Yashina, Head of AI

- [The Intelligent Egg: Unlocking Long-Term Economic Value in the Hatchery](https://www.orbem.ai/newsroom/the-intelligent-egg-unlocking-long-term-economic-value-in-the-hatchery): How egg analytics unlock compounding operational, market, and genetic advantages. | November 26, 2025 | Hunter Lewis, Product Marketing Manager

- [MRI technology for further reducing waste and improving efficiency in avocado](https://www.orbem.ai/newsroom/https-www-freshplaza-com-north-america-article-9780324-mri-technology-for-further-reducing-waste-and-improving-efficiency-in-avocado): Revolutionizing avocado supply chains through MRI technology to minimize fruit waste and optimize ripeness detection. | October 31, 2025 | External coverage (FreshPlaza)

- [Achieving Peak Performance: Hendrix Genetics' Hatchery Transformation](https://www.orbem.ai/newsroom/achieving-peak-performance-hendrix-genetics-hatchery-transformation): Hendrix Genetics hits record <1% males-in-hatch with Orbem's Genus Focus. | September 23, 2025 | Orbem case study

- [Hatch Check and the End of Male Chick Culling: A New Era for U.S. Egg Production](https://www.orbem.ai/newsroom/hatch-check-and-the-end-of-male-chick-culling-a-new-era-for-u-s-egg-production): An interview with Dr. Larry Sadler, VP of Animal Welfare, United Egg Producers. | August 26, 2025 | Hunter Lewis, Product Marketing Manager

- [From Hospital to Hatchery: How We Automated MRI](https://www.orbem.ai/newsroom/from-hospital-to-hatchery-how-we-automated-mri): A look at the robotic egg chain, intelligent data tracking, and AI-driven sorting in the hatchery. | July 22, 2025 | Benjamin Knowles, Staff MRI Integration Engineer

- [The Story of Orbem's Revolutionary Fertilization Status Detector](https://www.orbem.ai/newsroom/the-story-of-orbems-revolutionary-fertilization-status-detector): How a small idea blossomed into a groundbreaking AI technology with the potential to save 10 billion eggs each year. | May 26, 2025 | Barbara Jilek, Press and Content Marketing Manager

- [This Is the Impact of In-Ovo Sexing with the Genus Focus](https://www.orbem.ai/newsroom/this-is-the-impact-of-in-ovo-sexing-with-the-genus-focus): 100 million eggs have been scanned with the contactless AI-powered technology. | May 15, 2025 | Barbara Jilek, Press and Content Marketing Manager

- [Urgent Call to Action in U.S. Fight Against Bird Flu: Vaccinate, Monitor, and Increase Data Visibility](https://www.orbem.ai/newsroom/urgent-call-to-action-in-u-s-fight-against-bird-flu-vaccinate-monitor-and-increase-data-visibility): Industry experts and researchers stress need for long-term strategy to prevent future bird flu outbreaks. | April 2, 2025 | Barbara Jilek, Press and Content Marketing Manager

- [How the Genus Focus Became a Key Driver in Ending Chick Culling in the Netherlands](https://www.orbem.ai/newsroom/how-the-genus-focus-became-a-key-driver-in-ending-chick-culling-in-the-netherlands): Dutch poultry industry embraces innovation for more ethical egg production. | March 21, 2025 | Orbem press release

- [Wimex Group installs Genus Scale to detect egg fertilization status before incubation](https://www.orbem.ai/newsroom/wimex-group-installs-genus-scale-to-detect-egg-fertilization-status-before-incubation): Orbem and Vencomatic unlock the full potential of egg classification, empowering hatcheries to achieve unprecedented levels of efficiency. | January 23, 2025 | Orbem press release

- [New Sector-Wide Initiative Introduces Genus Focus for In-Ovo Sexing in Switzerland to End Chick Culling](https://www.orbem.ai/newsroom/genus-focus-for-in-ovo-sexing-in-switzerland): Swiss hatcheries adopt Genus Focus for in-ovo sexing to avoid killing millions of male chicks. | October 30, 2024 | Orbem press release

- [What Winning the Bavarian Innovation Award Means to Us](https://www.orbem.ai/newsroom/innovationspreis-bayern-genus-focus): Celebrating innovation and impact in the poultry industry. | October 15, 2024 | Barbara Jilek, Press and Content Marketing Manager

- [How the Genus Focus adds Value to Hatcheries with full Automation](https://www.orbem.ai/newsroom/blog-how-the-genus-focus-adds-value-to-hatcheries-with-full-automation): Discover Pluriton's efficiency improvements after Orbem's installation. | September 2024 | Orbem case study

- [Genus Focus: Contactless In-Ovo Sexing Arrives in Norway](https://www.orbem.ai/newsroom/genus-focus-contacless-in-ovo-sexing-arrives-in-norway): Sirevåg Hatchery will be able to offer a non-invasive solution by the beginning of 2025. | July 4, 2024 | Orbem press release

- [Orbem joins Omelette Project to Promote Laying Hens' Longevity](https://www.orbem.ai/newsroom/orbem-joins-omelette-project-for-laying-hens-longevity-promotion): Interreg North-West Europe project aims to keep hens longer and ensure their welfare. | June 11, 2024 | Jimena Saldivar, Advisor Corporate Strategy Projects

- [The New Commercial Hatchery of Hendrix Genetics in Germany will be equipped with the Genus Focus for In-Ovo Sexing](https://www.orbem.ai/newsroom/hendrix-genetics-germany-equipped-with-genus-focus): Genus Focus will enable Hendrix Genetics to offer in-ovo sexed day-old layer chicks to the German and Dutch markets. | May 10, 2024 | Orbem press release

- [Ter Heerdt and Verbeek install Genus Focus for In-Ovo Sexing in the Netherlands](https://www.orbem.ai/newsroom/ter-heerdt-and-verbeek-install-genus-focus): Twelve million-day-old chick hatchery can now provide KAT-certified hens to the German market. | May 2, 2024 | Orbem press release

- [Pluriton, Orbem, and Vencomatic Group start collaboration in sex determination with the Genus Focus in the Netherlands and Belgium](https://www.orbem.ai/newsroom/blog-pluriton-orbem-and-vencomatic-group-start-collaboration-in-sex-determination-with-the-genus-focus-in-the-netherlands-and-belgium): Accelerating the switch to in-ovo sexing with a new installation of the Genus Focus. | January 2024 | Orbem press release

- [LOHMANN Deutschland and Orbem Start Their Collaboration in Dorum's Hatchery](https://www.orbem.ai/newsroom/lohmann-deutschland-orbem-in-ovo-sexing): The first German installation of the Genus Focus for in-ovo sexing. | November 1, 2023 | Orbem press release

- [We Revolutionize Poultry](https://www.orbem.ai/newsroom/we-revolutionize-poultry): How Orbem reveals what is hidden behind the eggshell. | October 20, 2023 | Pedro Gómez, Chief Executive Officer

- [Orbem Has Successfully Closed a 30 EUR Million Series A Funding Round](https://www.orbem.ai/newsroom/orbem-series-a): The company is unleashing AI-powered imaging for everything and everyone. | October 11, 2023 | Pedro Gómez, Chief Executive Officer

- [Genus Focus Non-Invasive In-Ovo Sexing fully aligned with Animal Welfare Standards](https://www.orbem.ai/newsroom/genus-focus-aligned-to-animal-welfare): New German study proves pain perception does not start before day 13. | May 24, 2023 | Maria Laparidou, Chief Scientific Officer

- [Vencomatic Group and Orbem Announce Strategic Partnership for In-Ovo Sexing of Poultry Eggs](https://www.orbem.ai/newsroom/vencomatic-group-and-orbem-strategic-partnership): The next innovation for hatchery automation coming to market. | May 31, 2022 | Orbem press release

- [Hendrix Genetics and Orbem Announce the Successful Launch of MRI-Based Technology for In-Ovo Sexing](https://www.orbem.ai/newsroom/hendrix-genetics-orbem-in-ovo-sexing): Revolutionizing the poultry industry with the Genus Focus, a high-throughput non-invasive solution for in-ovo sexing of any chicken breed. | March 24, 2022 | Orbem press release

- [Deep Tech — The Next Frontier of Innovation](https://www.orbem.ai/newsroom/blog-deep-tech-the-next-frontier-of-innovation): Why deep tech startups can change the world. | March 23, 2022 | Orbem

- [Let's Imagine New Frontiers](https://www.orbem.ai/newsroom/lets-imagine-new-frontiers): How Orbem will create a sustainable and healthy future. | December 20, 2021 | Pedro Gómez, Chief Executive Officer

- [Why We Exist](https://www.orbem.ai/newsroom/why-we-exist): The story of a purpose-driven deep tech venture. | November 15, 2021 | Pedro Gómez, Chief Executive Officer